The Role of Brand Audits in Market Positioning
The Impact of the Olympics on Fashion Marketing: Trends, Behavior, and Tactics
As the 2024 Summer Olympics in Paris approach, fashion brands have a golden opportunity to capitalize on this global event. The integration of advanced fabric technology, the booming athleisure trend, and the emphasis on sustainable fashion are key marketing trends to watch. Fashion brands can increase sales by creating exclusive Olympic-themed collections, leveraging social media and influencers, and participating in pop-up stores. The Olympics significantly impact buying behavior by providing unparalleled global exposure, evoking national pride, and harnessing the influence of athlete endorsements. Whether you’re a small business or an emerging brand, leveraging the excitement of the Olympics through smart, budget-friendly marketing tactics can boost your brand’s visibility and drive growth. Discover how your fashion brand can thrive during the 2024 Olympics by implementing these innovative strategies.
Resource Guide: Pitching Your Product to Press for Holiday Gift Guides
Get your product ready for the holiday gift guide season! This blog post will provide you with a timeline, a to-do list, and successful campaign examples to help you pitch effectively to editors. As an added bonus, if you want access to 50 press contacts we’ve added a link for you to get your pitching started today!
How to Start and Succeed in Your Own Fashion Business
Discover the rewards of starting a fashion business, understand its profitability, and learn the steps to launch and plan your own fashion venture from home. 🌟👗
Let's Talk Shop
We were recently asked to speak on a panel about how retailers can thrive in today’s market. As an industry that’s typically been slower to change than most, retail has been on a wild ride over the past few years. The market is rapidly changing and the demand for innovation is greater than ever so it’s important to stay on top of industry best practices and strategies. Whether you’re an independent boutique, a multi-door retailer, or a DTC brand, capturing customer interest, loyalty, and data is key to thriving in this industry.
Staying Bright Without the Burn: A Lively Guide to Dodging Burnout
Your game plan to keep burnout at bay and maintain that sparkle in your professional life. Embrace these tips, add a dash of fun to your routine, and watch yourself thrive, both at work and beyond. Remember, life’s a journey – let’s make it a joyful one!
Consultant Wisdom: The Key Ingredient Your Team Might Be Missing
In today's dynamic business landscape, the role of Marketing is pivotal for growth and success. However, not every company requires or can afford a full-time Director of Marketing in this role. This is where a consultant comes into play. Ideal for small to mid-sized businesses or those in transitional phases, a marketing consultant offers the expertise and strategic vision of a seasoned marketing executive without the financial commitment of a full-time Director of Marketing.
2024's Marketing Mixtape: Fresh Beats in Email and Marketing Trends
As we spin through 2024, it's clear that the rhythm of marketing is evolving. From fostering genuine connections to leveraging the power of social search, these trends are the beats to your brand's melody. So, tune into these trends, harmonize your strategies, and watch as your marketing hits all the right notes in this symphony of digital evolution. Here's to making 2024 your most resonant marketing year yet!