ThriveCo: Website Update and SEO Optimization for Dual Locations

ThriveCo is a personalized coworking space with locations in Clayton and Chesterfield, Missouri.

We provide small businesses with access to the space, customized furnishings, events, concierge services and community needed to have a thriving business.

The Brief

ThriveCo expanded by adding a new location and needed to update their website to reflect this growth. The challenge was to integrate SEO strategies that targeted both locations while addressing the unique services and clientele of each. The goal was to enhance online visibility and attract more visitors and tour requests through a strategically updated website.

The Process

1. SEO and Market Analysis: Conducted a thorough SEO analysis to identify optimal keywords for both locations, focusing on commonalities and differences in services offered and the distinct clientele each attracted.

• Analyzed competitor websites to ensure ThriveCo’s SEO strategy would be competitive in the local markets.

2. Targeted Messaging Development: Developed distinct messaging for each location by deep-diving into the unique attributes and client profiles associated with each. This involved crafting tailored copy that resonated with the respective target demographics and highlighted the differentiators of each location.

3. Website Design and Content Strategy: Updated the website’s structure to ensure easy navigation and clear differentiation between the two locations.

• Incorporated SEO-optimized content that clearly depicted the environment and services of each location, ensuring the copy and visual elements were aligned with the distinct brand messaging for each target consumer.

4. Interactive Elements and User Engagement: Implemented key interactive features on the website, such as location-specific contact forms, booking systems for tours, and customized calls to action that directed users to the appropriate location based on their interests and needs.

The Results

The revamped website, with its location-specific SEO strategy and targeted content, significantly improved ThriveCo’s online presence:

• Search Visibility: There was a 43% increase in search engine visibility, driving more organic traffic to the site.

• Customer Engagement: Tour requests rose by 34% within the first month post-update, indicating higher user engagement and interest.

• User Experience: Feedback highlighted the effectiveness of the differentiated location pages in providing clear, relevant information, enhancing overall user satisfaction.

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