The Brief

Shay, the owner of Menagerie Coaching, recognized that her website was not effectively attracting the right clientele or clearly communicating the value and results of her services. The goal was to overhaul the website’s messaging and branding to immediately convey what Shay offered, who it was for, and to establish her credibility as a skilled coach.

The Process

1. Messaging Evaluation and Goal Definition:

• Started by reviewing the existing website to assess how current messaging aligned with Shay’s true goals for visitor engagement.

• Defined clear objectives for the website to ensure visitors understood Menagerie Coaching’s services and the specific benefits they offered.

2. Customer Journey and Persona Development:

• Analyzed the customer journey to identify key touchpoints where enhancements could be made to improve user experience and engagement.

• Refined the ideal customer persona for Menagerie Coaching, ensuring the website’s design and copy were tailored to resonate with this target audience.

3. Website Redesign and Copywriting:

• Collaboratively reworked the website design to be more intuitive and welcoming, aligning with the needs and expectations of the ideal customer.

• Overhauled website copy to clearly articulate the services provided, the results clients can expect, and why Shay’s coaching is unique, thereby strengthening the brand’s message.

4. Implementation of Facebook Pixel:

• Integrated a Facebook pixel into the website framework to enable effective tracking of visitor interactions, essential for analyzing engagement and optimizing future marketing efforts.

• Set up the groundwork for potential retargeting campaigns to engage website visitors through customized advertising based on their site activities.

The Results

The comprehensive rebranding and redesign of Menagerie Coaching’s website led to:

• Enhanced User Experience: Visitors now experience a clear, engaging journey from the moment they land on the site, with messaging that speaks directly to their needs.

• Increased Legitimacy and Engagement: The new website effectively communicates Shay’s expertise and the tangible benefits of her coaching, establishing a strong sense of credibility and encouraging deeper visitor engagement.

• Preparedness for Targeted Marketing: With the Facebook pixel in place, Menagerie Coaching is well-positioned to implement targeted retargeting ads, further enhancing their marketing strategies and visitor conversions.