The Brief

Ice Cream for Bears sought to optimize their digital marketing efforts to increase traffic to grocery store wholesalers and encourage re-orders. The primary goals were to boost brand awareness and ensure the wholesalers’ customers become repeat buyers.

The Process

1. Market and Audience Analysis:

• Conducted in-depth discussions to understand the dynamics between Ice Cream for Bears and its wholesalers, identifying key factors that influence re-orders.

• Analyzed customer demographics to determine who is purchasing their products and mapped out their online behaviors and preferred platforms.

2. Digital Community Building Strategy:

• Developed a digital community building strategy focused on increasing physical store visits and enhancing customer engagement with the brand.

• Partnered with influencers and brand ambassadors to host branded in-store events such as exclusive tastings and interactive sessions.

3. Event and Promotion Execution:

• Organized a series of in-store events where customers could taste exclusive new flavors, participate in electing upcoming flavors, and enjoy immersive brand experiences.

• Utilized digital marketing to promote these events, leveraging social media platforms where the target audience is most active to spread awareness and drive participation.

4. Engagement and Feedback Collection:

• During events, collected customer feedback on new flavors and the overall brand experience, providing valuable insights for future product development and marketing strategies.

• Offered special discounts and incentives for event participants to encourage immediate purchases and foster long-term loyalty.

The Results

The comprehensive digital marketing and community engagement strategy led to significant outcomes for Ice Cream for Bears:

• Increased Store Traffic: The branded events and tastings significantly increased foot traffic to the wholesalers, directly contributing to higher in-store sales.

• Enhanced Brand Awareness: Through effective online promotions and engaging in-store experiences, the brand visibility expanded, attracting a broader customer base.

• Strong Customer Engagement: The interactive nature of the events fostered a deeper connection between consumers and the Ice Cream for Bears brand, resulting in positive feedback and higher customer satisfaction.

• Boosted Re-orders: The increased consumer interest and positive event experiences led to a rise in product re-orders from wholesalers, fulfilling the primary objective of the campaign.