The Brief

Fashion Group International of St. Louis embarked on an ambitious project to brand and execute a significant event that would not only serve as a platform for local footwear brands but also educate attendees on ecommerce success within the footwear industry. The objective was to unite various audiences under one roof, facilitate insightful discussions led by industry experts, generate significant sponsorship, and achieve substantial ticket sales.

The Process

1.Event Branding and Speaker Engagement:

• Developed a cohesive branding strategy for the event to appeal to a diverse professional audience interested in fashion and ecommerce.

• Secured a prominent panel of speakers, including industry experts and Jill Manoff, the Editor in Chief of Glossy, to provide credibility and draw attendees.

2.Sponsorship and Partnership Development:

• Partnered with local businesses and brands to supply complimentary food and beverages, adding value to the attendee experience.

3.Marketing and Ticket Sales:

• Implemented a comprehensive marketing strategy that included digital advertising, email marketing, and social media promotions to target potential attendees and footwear enthusiasts.

4.Event Execution:

• Coordinated the setup for four local footwear brands to have pop-up displays, allowing them to showcase their products directly to consumers and industry peers.

• Orchestrated an engaging panel discussion that provided valuable insights into succeeding in ecommerce, key business strategies, customer engagement, and product launches.

5.Interactive Features and Community Engagement:

• Hosted a “Best Shoe Contest” to engage attendees interactively, fostering a fun and competitive environment.

• Ensured all attendees had access to free food and drink, enhancing the overall experience and satisfaction.

The Results

The event was a resounding success, marked by:

•Enhanced Brand Visibility: Elevated the presence of Fashion Group International of St. Louis and participating local brands within the community.

•Educational Impact: Delivered valuable insights and practical advice to attendees on navigating the ecommerce landscape in the footwear industry.

•Financial Success: Achieved and surpassed financial goals with $3,000 in sponsorships and $2,000 in ticket sales.

•Strong Community Engagement: Fostered a sense of community among local fashion enthusiasts and professionals, setting the stage for future events.